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Sports Business Daily issues
Volume 26 No. 60
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XFL Hiring Two Agencies To Aid League In Sponsorship Sales Efforts

By Terry Lefton
September 18, 2019
The XFL is close to hiring Dallas-based Connect Partnership Group and Chicago-based Navigate Research to assist with sponsorship sales. The agencies will collaborate to work on sponsorship pricing, packaging and strategy for the second iteration of the XFL, which will begin play Feb. 8. Earlier th...
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