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Volume 26 No. 26
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BodyArmor Exits NCAA Deal After Just One Year

BodyArmor partnered with the NCAA last year after Coke invested heavily in the sports drink Photo: BODYARMOR BodyArmor will exit its NCAA deal after only one year, and Powerade will reclaim its courtside spot for March Madness in '20. Technically, those sideline rights belong to Coca-Co...

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