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Volume 26 No. 29
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Coors Light Has Big Plans As First-Ever "GameDay" Beer Sponsor

Coors Light's deal to become the first-ever beer sponsor for ESPN’s "College Gameday" did "not require any regulation changes at the brewer or cable network," according to E.J. Schultz of AD AGE. Disney Ad Sales Senior VP/Consumer Packaged Goods & Beverages Patricia Betron said...

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