DKNY Creating Special Women's Collection For NFL's 100th Season
DKNY is "creating an exclusive DKNY Sport collection for women that will be co-branded with the logos" of all 32 NFL teams, centered around the league's 100th season, according to Jean Palmieri of WOMEN'S WEAR DAILY. The line offers "street-style-worthy, feminine looks that were created as an alternative to the loose-fitting jerseys" that have become the norm. The collection offers "puffer coats, sneaker dresses, classic leggings and cropped hoodies, all co-branded" with teams' logos. In October, the line will be "expanded to include sweatshirts, jackets and vests." The DKNY x NFL collection will be "available beginning this month at Macy's, select stadiums and on the DKNY, NFL and Fanatics web sites." DKNY earlier this year offered a "similar sports-inspired collection" for MLB. That was part of a "push by Fanatics ... to focus on more-upscale brands" (WWD.com, 8/13).