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Volume 26 No. 89
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Illinois Village's Bowl Sponsorship Pays Off With New Development

Elk Grove Village's sponsorship of the Makers Wanted Bahamas Bowl has led to Love's Travel Stops announcing "plans for a 7,600 square-foot facility" in the Chicago suburb, providing "quite the return on one of the most creative investments in a sports property in recent years," according to Jay Cohen of the AP. Last December's bowl game caught the attention of Love's Real Estate Project Manager Chad Bruner, whose company "wanted to build a store and fueling station" near O'Hare Int'l Airport. Elk Grove "offered a prime location." Bruner said, "The sponsorship opens the door into reading the article and you get more information as far as what they were trying to do. That really kind of just showed us that's a place that you can probably go and get some business done." Elk Grove Mayor Craig Johnson said, "I never thought we'd get a Point A to Point B like we did with Love's. Never thought that would happen." Elk Grove ahead of its first year of sponsoring the game "settled on a $300,000 deal with the ESPN-owned Bahamas Bowl in Nassau" (AP, 8/14).