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Volume 26 No. 60
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Watkins Glen, Strike Ten Benefit From NASCAR Sponsorship

The Monster Energy NASCAR Cup Series race at Watkins Glen on Sunday is being title sponsored by Texas-based Strike Ten Entertainment for the second year, and the relationship has "produced the business equivalent of a bowling strike for both sides," according to Andrew Legare of the Elmira STAR-GAZETTE. The race is called "Go Bowling at The Glen," and Strike Ten President John Harbuck said, "It's a very good return on investment. It's difficult for us to really measure the amount of the direct cash-register read to our involvement in the sport, but I will assure you that since we've been involved in NASCAR our members' business has been on a constant trend upward since we've been aggressively promoting and marketing, along with our NASCAR sponsorship." Legare notes in addition to sponsoring the Cup race, Go Bowling "will also serve as primary sponsor" for the No. 10 Ford driven by Aric Almirola. It also will sponsor the No. 00 Ford Xfinity Series car driven by Cole Custer. The annual Cup race at Watkins Glen "has had nine different title sponsors" since the late '90s, not including the '12 race "which went without a sponsor." Go Bowling "traditionally partners with tracks for two years as it seeks to 'blanket the country' and get its message across." Watkins Glen Int'l President Michael Printup indicated that talks "are ongoing with two potential title sponsors for next year's Cup race." He added that there was a "slight chance Go Bowling could be back" (Elmira STAR-GAZETTE, 8/2).

WATKINS GLEN CUP SERIES RACE NAMES
YEAR(S)
NAME
'86-98
Bud at The Glen
'99
Frontier at The Glen
'00-01
Global Crossing at The Glen
'02-05
Sirius Satellite Radio at The Glen & Sirius at The Glen
'06
AMD at The Glen
'07-08
Centurion Boats at The Glen
'09-11
Heluva Good! Sour Cream Dips at The Glen
'12
Finger Lakes 335 at The Glen
'13-16
Cheez-It 355 at The Glen
'17
I Love New York 355 at The Glen
'18-19
Go Bowling at The Glen
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Watkins Glen Race Names