Group Created with Sketch.
Volume 26 No. 139
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Pelicans Clear Path For Williamson To Control "Let's Dance" Trademark

Williamson added 10 more requests to his original filing to include items like bed linens, glassware and jewelry
Photo: NBAE/GETTY IMAGES
Williamson added 10 more requests to his original filing to include items like bed linens, glassware and jewelry
Photo: NBAE/GETTY IMAGES
Williamson added 10 more requests to his original filing to include items like bed linens, glassware and jewelry
Photo: NBAE/GETTY IMAGES

The Pelicans officially withdrew their "pending trademark requests" for the phrase "let's dance" that immediately began trending once No. 1 NBA draft pick Zion Williamson smiled and said it onstage moments after his name was called, according to Jeff Nowak of the NOLA.com. The team's filing "butted heads -- most likely by accident -- with three similar requests" made by Williamson, and because the Pelicans' request was "filed first, theirs would've been given precedence." Trademark attorney Josh Gerben said, "Presumably they are doing this to clear the way for Zion Williamson to own the phrase himself." But Nowak notes Williamson's "pursuit of the branding didn't end there." In addition to his trio of requests filed the day after the NBA Draft, Williamson said that he "added ten more that include items like bed linens, glassware, children's books, jewelry, non-alcoholic beverages, key chains and various other items." Williamson's initial requests "covered such items as toys, clothing and athletic wear, bags and luggage, and computer games and mobile applications" (NOLA.com, 7/17).