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Volume 26 No. 225
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Audience Analysis: Belmont Has Lowest Viewership Since '10

Without a potential Triple Crown winner on the line, NBC was going to see a big decline for the Belmont Stakes, and that played out on Saturday. NBC drew 4.91 million viewers for Sir Winston’s win, marking the network’s smallest Belmont audience since it re-acquired rights ahead of the ’11 race, and the smallest Belmont audience overall since ABC drew 4.74 million in ’10 for Drosselmeyer’s victory. Last year, the race drew 12.66 million viewers as Justify locked up the last leg of the Triple Crown.

NOTES: CBS drew 2.63 million viewers for Rory McIlroy’s seven-stroke win at the PGA Tour RBC Canadian Open on Sunday. It was the first time the event was held in mid-June after years of being held the week after the Open Championship. The audience marks CBS’ best final round since it began carrying the event back in ’07....Rafeal Nadal’s four-set win over Dominic Thiem on Sunday morning delivered 1.79 million viewers, which is the best French Open men’s final since ’16, when Novak Djokovic defeated Andy Murray (2.0 million viewers). Last year, the same Nadal-Thiem match drew 1.62 million.

The chart below lists viewership figures for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NBA Finals: Raptors-Warriors: Game 3
6/5
ABC
8:59-11:44pm
7.8
13,348
NBA Finals: Raptors-Warriors: Game 4
6/7
ABC
8:59-11:47pm
7.6
12,794
NHL Stanley Cup Final: Bruins-Blues: Game 6
6/9
NBC
8:00-11:02pm
3.6
6,469
NHL Stanley Cup Final: Blues-Bruins: Game 5
6/6
NBC
8:08-11:06pm
3.1
5,468
NHL Stanley Cup Final: Bruins-Blues: Game 4
6/3
NBC
8:08-11:01pm
3.0
5,148
Belmont Stakes (race segment)
6/8
NBC
6:14-7:00pm
3.1
4,909
PGA Tour: RBC Canadian Open: final round
6/9
CBS
3:00-6:00pm
1.7
2,633
MLB: (regional)
6/8
Fox
7:12-10:42pm
1.6
2,560
Monster Energy NASCAR Cup Series:
FireKeepers Casino 400 (Michigan)(rain)*
6/6
FS1
2:37-4:32pm
1.1
1,801
Women's College World Series Championship:
UCLA-Oklahoma: Game 2
6/4
ESPN
8:29-11:30pm
1.1
1,799
French Open: Men's final:
Rafael Nadal d. Dominic Thiem
6/9
NBC
9:00am-2:00pm
1.2
1,785
Men's soccer friendly: Mexico-Ecuador
6/9
Univision
7:00-9:30pm
0.9
1,761
PGA Tour: RBC Canadian Open: third round
6/8
CBS
3:00-6:00pm
1.2
1,675
MLB: Cardinals-Cubs
6/9
ESPN
7:00-9:57pm
1.0
1,571
FIFA Women's World Cup: group stage:
England-Scotland**
6/9
Fox
12:00-2:00pm
0.9
1,482
Women's College World Series Championship:
UCLA-Oklahoma: Game 1
6/3
ESPN
7:31-10:26pm
0.9
1,341
Men's soccer friendly: Mexico-Venezuela
6/5
UniMas
9:00-11:12pm
0.7
1,305
FIFA Women's World Cup: group stage:
Norway-Nigeria**
6/8
Fox
2:45-5:00pm
0.8
1,209
F1: Canada Grand Prix
6/9
ABC
1:30-4:00pm
0.8
1,129
FIFA Women's World Cup: group stage:
Spain-South Africa**
6/8
Fox
11:45am-2:15pm
0.7
1,081
Soccer friendly (men's): U.S.-Venezuela
6/9
Fox
2:00-4:00pm
0.6
1,037
French Open: Women's final:
Ashleigh Barty d. Marketa Vondrousova
6/8
NBC
9:00am-2:00pm
0.7
1,030
UFC Fight Night prelims
6/8
ESPN
8:00-10:02pm
0.6
964
Track & Field: IAAF Diamond League (taped)
6/8
NBC
2:00-4:00pm
0.7
961
NCAA baseball: Super Regional:
Florida State-LSU: Game 2
6/9
ESPN2
6:00-10:24pm
0.6
931
NCAA baseball: Super Regional:
Florida State-LSU: Game 1
6/8
ESPN
3:00-6:44pm
0.5
885
Top Rank Boxing:
Henry Cejudo d. Marlon Moraes
6/8
ESPN
10:02pm-12:14am
0.6
799
Volleyball: AVP New York City Open
6/9
NBC
4:30-6:00pm
0.5
732
MLB: Yankees-Indians
6/8
FS1
4:00-7:00pm
0.5
703
PGA Tour: RBC Canadian Open: final round
6/9
Golf Channel
12:58-2:45pm
0.5
694
WNBA: L.A. Sparks-Minnesota Lynx
6/8
ABC
3:30-6:00pm
0.5
565
Premier Lacrosse League: Chaos-Atlas
6/9
NBC
2:00-4:00pm
0.3
409

NOTES: * = Race was rained out Sunday and run Monday, when FS1 drew 1.579 million viewers for the race in the 5:00pm ET window. ** = Includes pregame.

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Audience Analysis