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Volume 26 No. 65
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Ticketmaster Becomes Latest Founding Partner Of Chase Center

Ticketmaster has renewed its sponsorship of the Warriors in a deal that makes the ticketing company the 10th founding partner of the Chase Center. Ticketmaster will continue to be the team's official ticketing partner, and will handle venue and ticket technology for the new S.F. arena set to open this fall and the G League Santa Cruz Warriors. It also will partner with the Warriors’ esports teams, the Golden Guardians and the Warriors Gaming Squad. Chase Center will use Ticketmaster’s “Presence” software platform, which facilitates ticket sales, exchanges and generates customer data for the Warriors, and will implement its “SafeTix” product after the opening season at Chase. SafeTix generates an original barcode every time a mobile ticket is transferred. Ticketmaster a roster of founding partners that includes Kaiser Permanente, Rakuten, Google Cloud, HPE, RingCentral, Accenture, PepsiCo, United Airlines and JPMorgan Chase. Terms were not disclosed, but the founding level-deals have gone for $1M annually for 10 years. The Warriors and Ticketmaster negotiated the deal directly.