BLEACHER REPORT's Mike Freeman noted Seahawks QB Russell Wilson agreed to be in a PSA for Vancouver-based Banfield Pet Hospital's charitable arm, the Banfield Foundation. The foundation says that "millions of domestic violence victims stay in abusive situations because they fear for the safety of their pets," and less than 10% of domestic violence shelters "allow pets." The PSA starring Wilson will "run in September" (BLEACHERREPORT.com, 5/22).
YEAH BABY BOTTLES: In Calgary, Amanda Stephenson noted locally based Wild Rose Brewery partnered with Montana-based Tamarack Brewing Company to "launch a new beer" in honor of the Flames. Tamarack Brewery was founded by Hockey HOFer Lanny McDonald. The new beer -- "dubbed 'Yeah Baby!' after retired sports announcer Peter Maher's iconic tagline -- was brewed at Wild Rose Brewery by brewers from both companies." The beer "aims to celebrate the 30th anniversary" of the Flames' '89 Stanley Cup title (CALGARY HERALD, 5/24).
DRIVE FOR SHOW: In Virginia, David Teel wrote the LPGA was "wise to include" Lizette Salas among the featured players in its new Drive On marketing campaign. Salas and her parents "endured plenty to forge a career headlined" by a No. 29 world ranking. Salas said that she considers her Drive On participation a "thank you to her parents and all those who have fueled her career" (Hampton Roads DAILY PRESS, 5/22).