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Volume 26 No. 28
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Going Off The Grid: Execs Talk CBD Sponsorships, Best Pranks

"Going Off The Grid" is a weekly survey of sports execs and personalities offering their thoughts on a handful of pressing (and trivial) issues in sports and pop culture. This week, our panelists discuss sports embracing CBD sponsorships and what their go-to karaoke songs are.

  • ESPN CreativeWorks VP Carrie Brzezinski-Hsu
    -- Believes if Zion Williamson goes to the Pelicans it will inject new hope for fans all over the league.
  • Callaway Golf Manager of Social Media & Brand Partnerships Chad Coleman
    -- Expects the USWNT to make a run in this summer's Women's World Cup.
  • Professional Rodeo Cowboys Association VP/Business Development Paul Woody
    -- Enjoys listening to a random collection of podcasts during his short commute.
  • Tampa Bay Sports & Entertainment Dir of Group Sales Ryan Niemeyer
    -- Key lime pie is his favorite warm weather food.
Going Off The Grid
Sports embracing CBD sponsorships is... Best prank ever played on you Standing room only is... Cartoon character outfit you would wear Karaoke go-to song
Going to happen based on potential budgets available
The Detroit Lions (but I come back for more every year)
A solid option if you want to be part of the action
Jane Jetson's 1960's galactic haute couture
Salt-N-Pepa's "Shoop"

Grandma tied a rubber band around the kitchen sink spray nozzle
Probably not as fun as watching in HD from your couch
Ralphie's bunny onesie from "A Christmas Story"
Garth Brook's "Friends In Low Places"
Going to be a long road
Currently a buddy wishing me happy birthday every week on Twitter
A great problem to have
Is it too easy to say Sheriff Woody?
David Allan Coe's "You Never Even Called Me By My Name"
A huge revenue opportunity, but one that's ramifications need to be considered
Having to hold Schottzie's leash (former Reds' Owner Marge Schott's dog)
A great opportunity to drive incremental revenue
Kyle's green trapper hat and mittens (South Park)
Cameo's "Word Up"

Do you want to get your thoughts in the Grid? If so, shoot an e-mail to

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Going Off The Grid chart