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Volume 26 No. 89
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Audience Analysis: Preakness Reaches All-Time Low On NBC

NBC on Saturday drew 5.4 million viewers for the race segment of the Preakness Stakes, marking the net’s lowest audience for the race since acquiring rights in ’01. ABC’s last time with the Preakness in ’00 actually was lower at 4.9 million viewers. This year’s race was without a Kentucky Derby winner for the first time since ’96. Country House, which won the Derby after a DQ, did not race, and neither did Maximum Security, which saw its Derby victory put aside by the DQ. Last year, Justify’s Preakness victory drew 7.9 million viewers.

UPS & DOWNS: CBS saw a sharp year-over-year drop for the final round of the PGA Championship on Sunday, as Brooks Koepka completed a wire-to-wire victory and came into the final round with the biggest 54-hole lead in PGA Championship history. The network drew 5.0 million viewers for Sunday’s final round, down from 8.5 million in mid-August last year, when Koepka dueled with Tiger Woods on the way to victory. This year, Woods did not make the cut. Two years ago, Justin Thomas’ two-stroke win over Francesco Molinari, Patrick Reed and Louis Oosthuizen drew 4.9 million viewers. Woods did not play that year.

The chart below lists viewership from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NBA Western Conference Finals:
Warriors-Trail Blazers: Game 2
5/16
ESPN
9:10-11:38pm
4.7
7,877
NBA Western Conference Finals:
Warriors-Trail Blazers: Game 1
5/14
ESPN
9:00-11:31pm
4.5
7,315
NBA Western Conference Finals:
Warriors-Trail Blazers: Game 3
5/18
ESPN
9:12-11:42pm
4.2
7,247
NBA Eastern Conference Finals:
Raptors-Bucks: Game 3
5/19
TNT
7:01-10:13pm
3.7
6,158
NBA Eastern Conference Finals:
Bucks-Raptors: Game 1
5/15
TNT
8:31-10:58pm
3.5
5,488
Preakness (race segment)
5/18
NBC
6:30-7:15pm
3.4
5,409
PGA Championship: Final Round
5/19
CBS
2:00-7:00pm
3.3
5,008
NBA Draft Lottery
5/14
ESPN
8:30-9:00pm
n/a
4,427
NBA Eastern Conference Finals:
Raptors-Bucks: Game 2
5/17
TNT
8:31-11:06pm
2.8
4,394
PGA Championship: Third Round
5/18
CBS
2:00-7:00pm
2.3
3,356
Monster Energy NASCAR Cup Series:
All-Star Race
5/18
FS1
8:19-10:26pm
1.4
2,441
MLB: (regional)
5/18
Fox
7:15-10:45pm
1.5
2,355
NHL Eastern Conference Finals:
Bruins-Hurricanes: Game 3
5/14
NBCSN
7:55-10:58pm
1.1
1,904
NHL Western Conference Finals:
Blues-Sharks: Game 5
5/19
NBC
3:08-6:00pm
1.1
1,813
PGA Championship: Second Round
5/17
TNT
1:00-7:00pm
1.1
1,458
NTT IndyCar Series:
Indianapolis 500 qualifying*
5/19
NBC
12:00-3:00pm
0.7
997
PBR: Ty Murray Invitational
5/19
CBS
1:00-2:00pm
0.6
866
Cycling: Amgen Tour of California: Stage 7
5/18
NBC
3:00-5:00pm
0.4
535
"More Than An Athlete" (LeBron special)
5/18
ABC
3:00-5:00pm
0.4
522
Bundesliga: Frankfurt-Bayern Munich
5/18
Fox
9:26am-12:00pm
0.3
413

NOTES: * = Primarily rain coverage. Event aired on NBCSN starting at 3:00pm.

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Audience Analysis