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Volume 26 No. 206
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Louisville Builds Strong Sponsor Portfolio Since Pitino/Jurich Firings

Last week's $2M deal with L&N Federal Credit Union will rebrand the school's volleyball arena
Photo: UNIV. OF LOUISVILLE
Last week's $2M deal with L&N Federal Credit Union will rebrand the school's volleyball arena
Photo: UNIV. OF LOUISVILLE
Last week's $2M deal with L&N Federal Credit Union will rebrand the school's volleyball arena
Photo: UNIV. OF LOUISVILLE

Univ. of Louisville athletics has "picked up its pace" in signing major sponsors after landing only "one seven-figure deal amid the first-year fallout from the firings of Tom Jurich and Rick Pitino," according to Tim Sullivan of the Louisville COURIER-JOURNAL. L&N Federal Credit Union’s $2M naming-rights deal announced Thursday will "result in a rebranding" of UL’s volleyball arena and represents the fifth seven-figure sponsorship Louisville AD Vince Tyra and his staff have closed in the last year. The total value of those five deals is $17.5M. Another $4.2M has been "raised from individual donations between $1,000 and $300,000 over the last 12 months." The last 12 months have been the "most productive period for million-dollar deals in at least a decade, and by a wide margin." In "coaxing commitments" from PNC Bank ($5M), Kentucky Farm Bureau ($2.5M), Planet Fitness ($3M), UPS ($5M) and L&N Federal Credit Union ($2M) since last May, Tyra’s seven-figure deals have "outstripped every other 12-month period" since '09 by at least $6M. These deals "may also have laid a foundation for future funding by showing potential donors the confidence and commitment of corporate sponsors" (Louisville COURIER-JOURNAL, 4/21).