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Volume 26 No. 60
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Person Behind Capt. Andrew Luck Twitter Feed Maintains Anonymity

The person behind the popular Twitter parody account Capt. Andrew Luck "isn't giving up his/her real life identity" despite the increased focus on the feed as the Colts progress in the NFL playoffs, according to a front-page piece by Dana Hunsinger Benbow of the INDIANAPOLIS STAR. The account features a profile picture of the Colts QB in Civil War garb and has "nearly half a million followers" who read descriptions of the team's season written from a 19th century perspective. The feed came to life after the creator -- who did not answer questions about their gender, age or career -- came across a "gallery of memes" that featured pro athletes in "historical periods of time." The creator said one of the memes featured Luck in the "era of the Civil War." They added, "Being a fan of his and of history, I thought it may be funny to send 'letters' to his mother from the 'battlefield.' I began sending them to friends via texts until one suggested I start a Twitter account for the character. And so I did." The feed follows "just two accounts -- the official Colts handle and Ken Burns." The person running the account prefers to remain nameless, saying, "Anonymity is a large part of fans' enjoyment of the character." Colts COO Pete Ward was coy about the identity of the creator, saying, "Sorry, we made a commitment to let the Captain be the Captain. Wish I could help you." Civil War Institute at Gettysburg College Dir Peter Carmichael, who "happens to be a Colts fan," laughed when asked if he is behind the feed. Carmichael: "I wish I were. I wish I had that kind of creativity to do that. I wish I had been smart enough." Benbow wonders if the account could be "driven by the team itself" in a "brilliant PR move" Univ. of Indianapolis professor Rebecca Gilliland: "It doesn’t shout 'PR professional' to me simply because of the lack of hashtags and other drivers" (INDIANAPOLIS STAR, 1/10).

JOINING THE BATTLEFIELD: In K.C., Eric Adler noted a similar Civil War-themed Twitter parody account named after Chiefs QB Patrick Mahomes was created by a fan and is "growing in popularity with every victory." The Capt. Patrick Mahomes feed currently has over 18,000 followers, but whereas Capt. Mahomes, in his letters, "writes to his Commander General, Capt. Luck writes to his 'Dearest mother.'" The Mahomes feed was "born in admiration of the Capt. Luck letters" by Chiefs fan Keith Friesen. Other Luck-inspired "copycat accounts" exist for Saints QB Drew Brees and Buccaneers QB Ryan Fitzpatrick (K.C. STAR, 1/9).