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Volume 26 No. 43
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Audience Analysis: 'Bama-Georgia Is Most-Watched SEC Title Game Ever

Alabama's come-from-behind win over Georgia on Saturday finished with 17.5 million viewers, making it the most-watched SEC Championship in the game's 26-year history. It also was the most-watched regular-season college football game on any network since LSU-Alabama in '11, which drew 20.0 million viewers. Meanwhile, ABC saw a big increase for the Oklahoma-Texas Big 12 title game, which drew 10.2 million viewers on Saturday afternoon, up from 5.9 million for the Oklahoma-TCU game last year. Saturday night's ACC Championship on ABC saw a dip from '17, drawing 4.2 million viewers for Clemson's blowout of Pitt, down from 5.4 million for Clemson-Miami last year. The Big Ten Championship on Fox drew 8.7 million viewers for Ohio State's win over Northwestern, down from 12.9 million for OSU-Wisconsin last year. Friday's Pac-12 title game saw viewership increase, likely aided by a move from cable in '17 (ESPN) to broadcast (Fox) this year. Washington-Utah drew 4.1 million viewers, up from 3.7 million for USC-Stanford in '17.

HERE FOR THE HOT TAKES: ESPN's "First Take" averaged 529,000 viewers in November, marking the show's most-watched month on record. The audience also marked a 2% increase from November '17. 

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RATING
VIEWERS (000)
NFL: Vikings-Patriots (90%)
12/2
Fox
4:45-7:30pm
13.5
23,204
"Thursday Night Football": Saints-Cowboys
11/29
Fox/NFL Net
8:23pm
12.5
21,316
"SNF": Chargers-Steelers
12/2
NBC
8:20-11:30pm
10.5
17,830
College football: SEC Championship: Alabama-Georgia
12/1
CBS
4:00-7:00pm
10.1
17,499
NFL: regional
12/2
Fox
1:00-4:00pm
8.7
14,220
NFL: singleheader
12/2
CBS
1:00-4:00pm
8.3
13,889
College football: Big 12 Championship: Oklahoma-Texas
12/1
ABC
12:00-3:00pm
6.2
10,155
"MNF": Titans-Texans
11/26
ESPN
8:14-11:09pm
6.0
9,735
College football: Big Ten Championship: Ohio State-Northwestern
12/1
Fox
8:00-11:00pm
5.0
8,659
"Football Night In America"
12/2
NBC
7:30-8:15pm
4.0
6,645
"Fox NFL Sunday"
12/2
Fox
noon-1:00pm
n/a
4,813
College football: ACC Championship: Clemson-Pitt
12/1
ABC
8:00-11:45pm
2.5
4,236
College football: Pac-12 Championship: Washington-Utah
11/30
Fox
8:00-11:00pm
2.6
4,059
College football: AAC Championship: UCF-Memphis
12/1
ABC
3:30-6:30pm
2.1
3,321
"The NFL Today"
12/2
CBS
noon-1:00pm
n/a
3,053
College basketball: North Carolina-Michigan
11/28
ESPN
9:31-11:33pm
n/a
1,564
College basketball:
11/27
ESPN
10:07-11:50pm
n/a
1,560
College basketball: Michigan State-Louisville
11/27
ESPN
7:30-10:07pm
n/a
1,491
CFP Selection Show
12/2
ESPN
noon-4:00pm
n/a
1,400
CFP Rankings Show
11/27
ESPN
7:00-7:30pm
n/a
1,046
College football: Fresno State-Boise State
12/1
ESPN
7:51-11:29pm
n/a
1,036
Golf: Hero World Challenge: third round
12/1
NBC
2:30-5:00pm
0.7
1,031
NBA: Rockets-Spurs
11/30
ESPN
8:13-10:38pm
n/a
964
NBA: Nuggets-Trail Blazers
11/30
ESPN
10:38pm-12:05am
n/a
923
College football: Sun Belt Championship: Appalachian State-Louisiana
12/2
ESPN
noon-3:09pm
n/a
898
EPL: Manchester United-Southampton
12/1
NBC
12:30-2:30pm
0.6
863
Ski & Snowboarding: Xfinity Birds of Prey (taped)
12/1
NBC
5:00-6:00pm
0.6
813
Golf: Hero World Challenge: final round
12/2
NBC
1:00-4:00pm
0.6
800
Volvik World Long Drive Championship (taped)
12/2
NBC
4:00-5:00pm
0.4
524
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Audience