The N.Y. POST notes "jittery shareholders" took out $2.5B in value yesterday from several sporting goods chains and athletic footwear brands after Alabama-based Hibbert Sports "reported its 1,000-plus brick-and-mortar stores" will see a 10% drop in same-store sales in Q2. Hibbett, which "just opened its e-commerce store" yesterday, caused the "stampede after reporting it has faced 'very challenging sales trends' that caused it to slash prices." Hibbett shares were "tumbling" 33.5%, as Foot Locker shares fell 4.6%, Finish Line slipped 6.5% and Dick's Sporting Goods was off 5.5%. Under Armour shares slipped 3.1% (NYPOST.com, 7/25).
MR. BASEBALL: BROADCASTING & CABLE's Jon Lafayette noted NBCU-owned Telemundo is "telling the story of a baseball player from Mexico playing in Japan to sell Japanese cars to Hispanic viewers." The unit has "created for client Mazda an eight-episode documentary series called 'Al Bate! (Batter Up!)' that features" former MLBer Ramiro Peña, who is "now an infielder for the Hiroshima Carp in Japan." The series debuts today on TelemundoDeportes.com, "accompanied with commercials introducing the new Mazda CX-5." The video’s web page will be "co-branded by Telemundo and Mazda" (BROADCASTINGCABLE.com, 7/24).