PGA Tour To Expand, Rebrand Women's Initiative To Unify Tour's Female Fans
The PGA Tour is "expanding its Women's Initiative, featured last year at The Players Championship, and will rename it PGA Tour Woman," according to Garry Smits of the FLORIDA TIMES-UNION. The program's goals will be to "unify female fans of the Tour through a shared interest in golf, wellness and fitness, travel experiences and leisure activities, career development, networking opportunities, business innovation and charity." The program "expands on Executive Women’s Days held at tournaments throughout last season." The initiative was "held at last year’s Players at the Women’s Pavilion, sponsored by Astellas." The pavilion at this year's Players will "be renamed The Experience, and Astellas will remain the national sponsor of Executive Women’s Days." It will "be at 20 PGA Tour events this season" (FLORIDA TIMES-UNION, 1/16).