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Volume 27 No. 86
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Stern Squared: Sirius’ New NBA Deal Includes Sponsor Right

The NBA and Sirius Satellite Radio have signed a multi-year agreement that expands upon their current deal signed in February ’03 and makes Sirius the league’s official satellite radio marketing partner. Sirius will air more than 1,000 regular-season games, plus every game of the NBA playoffs and f...

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