Group Created with Sketch.
Volume 25 No. 234
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

GIANTS, PACIFIC BELL TO ANNOUNCE NAMING RIGHTS DEAL TODAY

     Pacific Bell has struck a $50M, 24-year deal with the Giants
to sponsor the new ballpark at San Francisco's China Basin,
according to this morning's S.F. CHRONICLE.  The stadium will be
called Pacific Bell Park.  The sponsorship, described as part of
"the largest, widest-ranging marketing deal in baseball," will
include placing "high-tech gadgets," a baseball museum and a
children's center to the park.  The deal comes the same week that
Pacific Telesis, parent company of Pac Bell, announced plans to
be acquired by SBC Communications for $23.8B.  The combined
company will be based in San Antonio, and the name Pacific
Telesis will disappear.  But Pacific Bell will remain, and be
based in San Francisco.  PacTel Dir of Corporate Communications
Michael Runzler:  "If anybody has a question about our home base,
we have our name on the place."  Giants Exec VP Larry Baer said
the buyout "only strengthens the partnership" (Jeff Pelline, S.F.
CHRONICLE, 4/3).  But the CHRONICLE's Matier & Ross report team
officials "nearly jumped out of their skins" when hearing of the
buyout.  The team had the deal in place before the March 26
referendum, but did not want to appear too confident (S.F.
CHRONICLE, 4/3).
     BALLPARK OF THE FUTURE:  Technology at the ballpark could
include in-seat audio jacks, in-seat food ordering, and screens
allowing fans to pull up stats.  Fans at home will also be able
to order tickets or call up instant replays via TeleTV, Pac
Bell's TV programming alliance with other Baby Bells.  Pac Bell
will use the park to promote its long-distance and cellular phone
products.  The idea is to have the park open all year round, with
executive conference rooms planned in addition to the interactive
museum and children's learning center (S.F. CHRONICLE, 4/3).
     FINANCING:  The $50M, while covering a period of 24 years,
will be paid up front, according to execs.  The deal puts the
Giants halfway to their goal of $100M in corporate sponsorship
for the new ballpark.  Other possible sponsors include Bank of
America, Visa, Apple Computer, Sun Microsystems, Intel and Oracle
(S.F. CHRONICLE, 4/3).