Liverpool Mayor To Fight Club's Bid To Trademark City's Name
Liverpool Mayor Joe Anderson told club officials that he and the city council would argue against Liverpool's "attempt to trademark the city's name." The club made an application to the U.K.'s Intellectual Property Office in July to trademark "Liverpool" in an effort to stop the sale of counterfeit goods. Anderson tweeted, "I do not believe you can trademark a city name. I value our relationship with LFC and we will work to help remove counterfeit goods, but we will also protect local traders and our brand." The EPL club has already registered "Liverpool FC," "LFC" and "YNWA" (You’ll never walk alone) as trademarks. The move "is not unprecedented," with Southampton, Chelsea and Tottenham having "trademarked place names in relation to their commercial business" (LONDON TIMES, 8/28).