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Volume 26 No. 30
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MLS Match In L.A. To Feature Twitter-Powered Camera

Friday night’s Galaxy-LAFC rivalry match at StubHub Center will feature a Twitter-powered camera, the first time that this social activation will be used during a pro sporting event. The Tweet Cam, done in partnership between MLS and Twitter, will be powered by the hashtag #LALookIn. Between 7:00-11:00pm PT, tweets that use that hashtag will trigger an on-site camera in the northeast corner of the arena which will deliver real-time photos from the pitch back to Twitter user. MLS is the first of the major sports leagues to partner with Twitter on this technology.