NASCAR this afternoon announced that it is launching a new OTT service with NBC Sports called TrackPass, a significant expansion of the sanctioning body’s digital streaming efforts. TrackPass will launch in December, costing $5 per month and featuring live action from a host of motorsports series including NASCAR, IMSA, ARCA and American Flat Track. NASCAR previously ran its own OTT service called FansChoice.TV; this new platform replaces it and will represent a notable step up in production quality and aggregation of rights from various properties. FansChoice was also only web-based, while TrackPass will be available on the NBC Sports App and connected devices like Apple TV and Roku.
NASCAR is halfway through a 10-year media-rights deal with Fox Sports and NBC Sports through '24 for its top three national series, so live national series races will not be offered on the platform. But the platform will show practice and qualifying sessions for the Xfinity and Cup series during NBC’s half of the season. NBC will offer cheaper packages if a user just wants a series-specific channel. The platform also will feature lifestyle NASCAR content in time.
