IndyCar Driver Hinchcliffe Stars In Honda National Campaign

Honda of America today is launching a new national TV ad campaign that stars Verizon IndyCar Series driver James Hinchcliffe in five different spots. The integration of Hinchcliffe marks what Honda says is one of its most extensive efforts to date in terms of having an IndyCar driver involved in an overarching brand campaign. The effort, which has broadcast, radio, print, digital, social and point-of-purchase elements, is around the Honda Dream Garage Spring event. Honda America Regional Marketing Manager David Yick said that the company chose Hinchcliffe because of how he resonates with Honda consumers.