Marketing Services Coordinator - Golf Course Properties

PGA TOURWednesday, December 06, 20170 application(s)
Employer Name PGA TOUR
Job Title Marketing Services Coordinator - Golf Course Properties
City Ponte Vedra Beach
State Florida
Country USA
Job Region South
Job Category Marketing & Sales
Salary Range Based on experience
Job Reference 1400
Job Level Entry Level

Qualified candidates will have the following:

  • Bachelor's degree in Marketing, Advertising, New Media, Business, Hospitality or related field
  • At least two years digital marketing experience and thorough knowledge of general business procedures and client service
  • Proficiency in Microsoft Word, Excel and PowerPoint presentation software
  • Familiarity with website and e-marketing content management preferred
  • Excellent interpersonal and organizational skills; strong verbal and written communication skills; ability to effectively present information 

Responsibilities: 

  • Plan and execute the national TPC eMarketing Calendar, including implementation of National "Network News" (TPC Monthly) emails, additional emarketing tools within the marketing cloud including Ad Studio, Journey Builder, etc., remarketing efforts, Partner Sends, Private Club Membership Emails and other emails as assigned.
  • Maintain National marketing content on TPC.COM; ensure that national promotional offers are activated throughout the TPC corporate website assets and updated in a timely fashion throughout the year. Support for website best practices including SEO, design and functionality trends, performance metrics, etc.
  • Create and execute content for national social media platforms (@playTPC) with all currently planned or active National marketing initiatives. Maintain national social media advertising budget and schedule.
  • Assist supervisor with Official Marketing Partner Activations; this includes but is not limited to email inclusions, website, and social media content
  • Assist with analytics reporting by compiling monthly reports, keeping email send schedule and budget up to date.
  • Assist supervisor with the activation of TPC marketing around the TPC hosted tournaments to ensure maximum impact and exposure during event weeks. This may include ad placements, marketing material creation, website updates, tournament integration, etc.
  • Assist supervisor as needed with the development of non-web related marketing materials; this includes but is not limited to print advertising, digital advertising, collateral development and media planning
  • Coordinate all invoice tracking and processing for assigned projects.
  • Special projects or other duties as assigned

 Our benefits include: 

  • Competitive wages including performance bonuses
  • Medical/Dental/Life/Disability insurance
  • Paid time off
  • 401k with employer match
  • Employer funded retirement plan
  • Health Savings Account/Medical and Dependent Care Flexible Spending Accounts
  • Wellness Program
  • Membership to TPC Sawgrass

 EOE/DFW

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