TOUR Influencer Manager - PGA TOUR Marketing

PGA TOURThursday, November 09, 20170 application(s)
Employer Name PGA TOUR
Job Title TOUR Influencer Manager - PGA TOUR Marketing
City Ponta Vedra Beach
State Florida
Country USA
Job Region South
Job Category Communications/Public Relations
Marketing & Sales
Salary Range Based on experience
Job Reference 1366
Job Level Mid Level

Qualified candidates will have the following:

  • Bachelor’s degree required.
  • 3-7 years of marketing, communications, digital, or content experience
  • Background in golf preferred; strong interest in golf required
  • Influencer Marketing experience
  • Experience in developing relationships with external brand advocates
  • Experience working with influencers/celebrities in a marketing capacity
  • Strong knowledge of the social media space including content creation, best practices, success metrics and emerging platforms
  • Ability to develop long term content strategy tied to league and brand objectives
  • Budget management experience
  • YouTube Channel knowledge
  • Wide range of contacts with athletes, celebrities and social/digital influencer 
  • Strong interpersonal skills to develop and maintain relationships to facilitate content development
  • Willingness to travel to multiple events throughout the year

 Responsibilities:

  • Work with the players, agents, managers, and PGA TOUR departments to identify key influencers and other marketing assets in various markets where championship management events are staged
  • Work with Championship Management team to identify key tournaments to develop influencer programs 
  • Ability to identify key content creators and influencers to support TOUR marketing and long term strategic objectives
  • Cultivate brand advocates and support high profile athletes, entertainers, etc. that have an interest in the game of golf and PGA TOUR. 
  • Work with internal departments to understand how partnering with influencers or content creators can help meet brand objectives
  • Work with Senior Manager, Brand Marketing to identify strategic targets at the local level 
  • Coordinate strategy behind social networking sites including Facebook, Twitter, Instagram, YouTube, Vine, etc.; stays current with emerging platforms and other social applications in order to maximize the exposure to our four fan segments,
  • Ensure PGA TOUR player social properties are opportunistic and in tune with the influencer marketing program
  • Capture photography and video as needed to influencer marketing effort and campaigns
  • Work with PGA TOUR social media staff to create conversation between the PGA TOUR (league channels and tournament channels), players, and influencers/celebrities on social media 
  • Work with Senior Manager, PGA TOUR Publicity to coordinate outreach and efforts

Our benefits include:

  • Competitive wages including performance bonuses
  • Medical/Dental/Life/Disability insurance
  • Paid time off
  • 401k with employer match
  • Employer funded retirement plan
  • Health Savings Account/Medical and Dependent Care Flexible Spending Accounts
  • Wellness Program
  • Membership to TPC Sawgrass

EOE/DFW

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