Digital Sales Manager

NESNMonday, August 07, 20170 application(s)
Employer Name NESN
Job Title Digital Sales Manager
City Watertown
State Massachusetts
Country USA
Job Region Northeast
Job Category Marketing & Sales
Salary Range TBD
Job Reference TBD
Job Level Senior Level
This job is no longer open for applications. You may still add the job to your shortlist for reference purposes

Are you a digital thought leader who is passionate, resourceful and a creative problem-solver?

We want to hear from you!

Ideally, you have 5 to 7 years of experience in digital media sales. You know the ins and outs of DSPs/SSPs and can dissect campaign performance and implement optimizations that improve returns. You have a deep understanding of digital sponsorships and the programmatic ecosystem, as well as a strong working knowledge of the tools, analytics and solutions that will drive successful results. You want to make a difference, work well cross-functionally, and can play a dual role of developing strategy and putting the tactics in place to execute.



  • Partner with leadership to develop and execute an overall business strategy that achieves digital revenue targets, with a focus on forecast management and sales analysis
  • Ensure flawless execution of Ad Operations through oversight of an internal team, with a focus on providing the best experience and results that serve our advertisers and maximize revenue.
  • Design and implement processes, systems and best practices for ad operations – providing recommendations and solutions to account managers and sales during pre-sales targeting/forecasting and post-sales reporting – including inventory planning, routine monitoring of performance for direct clients, operations strategy, finance and KPIs
  • Collaborate with NESN broadcast account executives to strategically identify prospects, include digital inventory in TV packages and make calls with the sales staff to sell these campaigns
  • Develop, train, coach and motivate team members to maximize their potential and optimize sales
  • Pinpoint trends in the data and turn them into optimizations. Ensure accuracy with data and reporting. 
  • Foster strong partnerships with internal teams (sales, production, finance) and external clients for planning, campaign optimizations and delivery of commitments
  • Provide input to the digital group on ad design and placement, ensuring a quality user interface
  • Deliver insight on best practices and industry trends through various sources, and apply knowledge of new and changing trends to ensure success


  • 5-plus years of digital media sales experience 
  • 3-plus years of experience selling cross-platform media solutions 
  • Strong working knowledge within a leading Demand Side Platform (DFP), MOAT and other third-party tracking and serving technologies 
  • Advanced knowledge of Internet sales, including a solid understanding of effective metrics used to reflect potential and actual ROI of Internet ads
  • Problem-solving nature and deep curiosity to uncover the best solutions to help reach or exceed key performance indicators
  • Strategic thinking yet tactical in delivery and recommendations
  • Strong Excel skills -- comfortable with formulas, pivot tables, trending charts and templates 
  • Ability to build trusting relationships with all levels of the organization in order to generate new ideas and execute on business objectives; great listening and communication skills 

NESN is an E.O.E.


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