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Volume 27 No. 90
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Nick Kelly Leaving Anheuser-Busch InBev To Become President Of Charlotte FC

Kelly has been with A-B InBev's domestic sports marketing department since 2014 and previously worked in Charlotte at NASCAR
Photo: ANHEUSER-BUSCH

Anheuser-Busch InBev sports marketing chief Nick Kelly is leaving the brewer to become president of MLS expansion franchise Charlotte FC, which will begin play in 2022. Kelly, whose title at A-B InBev is VP/Partnerships, Beer Culture & Community, will start at Charlotte FC in February, and report to Tepper Sports & Entertainment President Tom Glick.

Industry sources said A-B InBev has not named a replacement for Kelly, but that there are a handful of internal candidates. A two-time Sports Business Journal Forty Under 40 honoree, Kelly has been with A-B InBev's domestic sports marketing department since 2014 and previously worked in Charlotte as NASCAR Manager of Integrated Marketing Communications from 2011-14.

While at A-B InBev the past few years, Kelly helped lead a radical sponsorship initiative, under which properties sponsored by the brewer were rewarded with incremental  payments if they met specific objectives, both on field and off. A-B InBev currently as 13 MLS team sponsorship deals.