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Volume 27 No. 88
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Denny Hamlin Starring In New Domino's Ad

NASCAR driver Denny Hamlin has a new national endorsement deal with Domino’s rolling out today, based around promoting the pizza chain's carside delivery.

Terms are not being disclosed for the deal, which Hamlin will announce on his social media page this afternoon. But Domino’s gets rights to his likeness and image as well as logo placement on his fire suit. The deal is just around Hamlin and not any team paint schemes for either Joe Gibbs Racing or his new team with Michael Jordan, 23XI Racing.

The deal is starting with a new 30-second ad that has begun running on national networks where Hamlin promotes the carside delivery, which is a contactless pre-paid digital option that Domino’s began running this summer in response to the pandemic. The ad shows Hamlin, sitting in his No. 11 JGR Toyota, at a Domino’s location waiting to get his pie.

The deal was negotiated by ProSport Management’s Kyle Hall and Rod Moskowitz.