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Volume 27 No. 35
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Postmates Becomes NFL's First Official Food Delivery Sponsor

The NFL has signed Postmates as the league’s on-demand food delivery sponsor, a new category heading into a season where the at-home experience takes on greater importance. Financial terms were not disclosed, and the parties would only describe the deal as “multi-year.”

Postmates will also be an official sponsor of tentpole league events such as the Super Bowl, Pro Bowl and Draft. The S.F.-based delivery mobile app becomes the NFL’s 37th league sponsor.

"While most fans won’t be able to physically go to the game, this partnership with the NFL allows us to bring the gameday experience, and a few surprises throughout the season, directly to fans,” said Postmates Senior VP/Marketing & Communications Eric Edge.

Previously, most in-game delivery efforts through the NFL sponsorship division focused on the pizza category, which Pizza Hut has owned since '18.

To mark Thursday’s opener, Postmates is working with Chiefs QB Patrick Mahomes’ foundation, 15 and the Mahomies, to deliver meals to health care workers at the Ben Taub Hospital in Houston; Texans QB Deshaun Watson is doing the same with Postmates at a K.C. hospital.