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Volume 26 No. 113
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World Wide Technology Gets Name On Gateway Motorsports Park

Gateway Motorsports Park has sold venue naming rights to St. Louis-based data management company World Wide Technology, a move that execs are betting will elevate the track’s stature. Exact terms are not being released, but the long-term deal is worth several million dollars in total over the duration. It includes signage, hospitality and other assets typically included in such a deal. The venue, which is located just outside St. Louis, will be called World Wide Technology Raceway at Gateway. WWT Founder & Chair Dave Steward also has made a separate equity investment into the track and will now be on its BOD. Gateway Owner Curtis Francois said that WWT will help the venue develop new fan experiences and upgrades, use the track to host business summits and give the track capital to invest in renovations. Gateway, which is independently owned, currently hosts a NASCAR Gander Outdoors Truck Series race, NTT IndyCar Series race and NHRA Mello Yello Series event, among other happenings. The track hopes this deal could help vault it to securing a NASCAR Cup Series event.

See today’s issue of THE DAILY for more.