Group Created with Sketch.
search Created with Sketch.
search Created with Sketch. search
Contents
Digital Edition
Sports Business Journal issues
Volume 23 No. 38
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Local NFL ratings show the struggles in New York and L.A., and the value of an elite QB

January 11, 2021
Tom Brady’s arrival in Tampa drove a 28% gain in area viewership for the Buccaneers. Photo: getty images W hen looking for reasons that explain the NFL’s 7% TV viewership drop this season, most analysts point to the changing viewing habits during the pande...

Path 3 Created with Sketch.

previous story

Politics aside, sports still dominated the list of the 100 most-viewed programs of 2020

next story

HBO’s ‘Tiger’ tees up big year for documentaries

Already a Subscriber?

Forgot Password? Member Benefits


Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...
Subscribe Request a Trial

Most Popular

  1. The prognosticator is at it again: Here’s what to expect in sports media
  2. NASCAR could shift car numbers to aid sponsors
  3. NBA’s $900 million assist
  5. Learfield IMG College moves quickly to new strategy under Gahagan
  6. 2020: Year in Review
  7. Sports still dominated the list of the 100 most-viewed programs of 2020
  8. The people who influenced sports business in 2020
  9. NBA continues to add selling opportunities for teams to offset losses
  10. Jordan-backed NASCAR team signs five sponsors
  11. SRX sets debut schedule, works to secure sponsors