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Volume 23 No. 38
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NHL Preview: An Ice Experiment

The NHL, its 31 teams (not yet, Kraken) and its partners were dealt a blindside hit by the pandemic. So they spent this offseason doing what they could not do in March: Plan.
Photo: Twitter The NHL’s season, which includes 56 regular-season games and begins on Jan. 13, will be an exercise in experimentation, from new division alignments, new events and, significantly, new revenue-generating opportunities. In fact, the NHL’s one-year sponsorship...

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