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Volume 23 No. 38
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Data and Analytics: Media equivalency does not equal the value of fan engagement

Nearly $14 billion in sponsorship value went unrealized during 2020, according to IEG data, affecting over 5,000 brands for nearly the entire year. In 2021, the industry will need to rebuild its value proposition without relying on media equivalencies, impressions, capacities and other metrics of s...

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