Group Created with Sketch.
Volume 23 No. 38
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Data and Analytics: Social media never more important for brands, properties

Across 2020, the widespread cancellation of live sporting events left properties with the difficult task of delivering on the investments made by their sponsors. While activating on social media has become commonplace across the sports landscape over the past few years, the pandemic forced the prio...

Already a Subscriber?



Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...