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Contents
Digital Edition
Sports Business Journal issues
Volume 23 No. 38
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Data and Analytics: Sponsorship landscape

January 11, 2021
Everyone wants to know, “When will things return to normal?” Now that we have a COVID-19 vaccine, sports executives are optimistic. While it is our position that the sports economy will most likely reinflate quickly, SportsAtlas analysis concludes that the current sponsorship landscape ...

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