Group Created with Sketch.
Volume 23 No. 38
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Data and Analytics: Media buying reflects shift to stay-at-home fan

The composition of industries investing in advertising during sporting events in 2020 looked noticeably different compared with previous years. As the economy recovers, some industries are bound to return to pre-pandemic advertising spend, while others will continue to trend down. Total media value...

Already a Subscriber?



Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...