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Volume 23 No. 40
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2021 trends to watch: Technology

Technology will be at the heart of keeping fans engaged in sports during an uncertain time and giving them confidence to return to in-person events.
Trends Personalization The most significant theme in sports technology will be the drive toward creating more personalized content and experiences for consumers. This is especially true as leagues, teams and media companies strive to attract the coveted Generation Z demographic, which seeks exp...

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