Group Created with Sketch.
Volume 23 No. 40
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

2021 Trends to Watch: Marketing

How brands and properties manage the ‘phygital’ mix of activation in 2021 will be worth monitoring, as well as the wealth of opportunities now available on team uniforms.
Photo: getty images Precisely assessing prospects for the sports sponsorship business in 2021 would require exact knowledge of when fans will return. Absent that, marketers are looking to shift from a period where physical activation of sponsorships largely vanished, to a staged return, ...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...