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Volume 23 No. 40
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2021 Trends to Watch: Marketing

How brands and properties manage the ‘phygital’ mix of activation in 2021 will be worth monitoring, as well as the wealth of opportunities now available on team uniforms.
Photo: getty images Precisely assessing prospects for the sports sponsorship business in 2021 would require exact knowledge of when fans will return. Absent that, marketers are looking to shift from a period where physical activation of sponsorships largely vanished, to a staged return, ...

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