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Volume 23 No. 40
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2012 trends to watch: Betting

Legalized sports betting across the U.S. will grow in 2021 and so will the deals and partnerships across the sector. Keep an eye on the three M’s — map, media companies and market share.
Trendsetters Jay Snowden , c hief executive officer, Penn National Gaming Penn National Gaming’s $163 million purchase of a 36% stake in Barstool Sports bought the casino and racetrack chain a brand that resonates with the young male audience most likely to bet on sports, a stra...

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