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Digital Edition
Sports Business Journal issues
Volume 23 No. 39
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Best Fashion Statement: WNBA Hoodie

By John Lombardo
December 14, 2020
Stars like LeBron James wore the sweatshirt, helping drive interest and sales. Photo: getty images N ever underestimate the power of social media in the fashion world. Consider the rise of the WNBA’s orange hoodie. The bright sweatshirt featuring the league’s logo prominent...
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