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Contents
Digital Edition
Sports Business Journal issues
Volume 23 No. 39
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NBA continues to add selling opportunities for teams to offset ticketing losses

By John Lombardo and Terry Lefton
December 14, 2020
Much of the added inventory available for teams to sell in the upcoming season was tested at the NBA’s Disney bubble. Photo: nbae / getty images The NBA will tip off its 2020-21 season with a plethora of new in-arena advertising inventory as teams look to replace lost ticketing and spon...
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