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Digital Edition
Sports Business Journal issues
Volume 23 No. 38
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Jordan-backed NASCAR team signs five sponsors

By Adam Stern
December 14, 2020
Photo: Jared Allen / 23XI Racing The new NASCAR team that features the troika of Michael Jordan, Denny Hamlin and Bubba Wallace has long-term ambitions to change the face of racing, but an important step toward getting there starts this week when the organization reveals its first five ...
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