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Volume 23 No. 40
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Closing Shot: Still Waiting For Apple to Bite

Fifteen years ago, the tech giant unveiled its video iPod, leading to bold predictions that it would go after sports media rights. But since then, Apple and other tech companies have largely remained on the sidelines.
As soon as Apple’s Steve Jobs showed off the video iPod in 2005, sports properties started courting the company to see if it wanted to bid on media rights. Photo: getty images When the PGA Tour signed its media rights deals earlier this spring, it stayed with traditional media companies...

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