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Contents
Digital Edition
Sports Business Journal issues
Volume 23 No. 38
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X2 Performance adds star power to its marketing blitz

By Chris Smith
November 30, 2020
The brand is targeting Southern California, home of Kawhi Leonard. Photo: Courtesy of X2 Performance X2 Performance is aiming to carve out a share of the fitness supplement market after quietly earning the trust of professional athletes in over 20 locker rooms across the NFL, NBA, MLB ...

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