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This has been a year unlike any other, and so our annual reader survey is unlike any of the previous 15 editions. For 2020, we gave it a new name — the Sports Industry Report — and a new mission: to learn from you about the two momentous events that shaped this year, the COVID-19 pandemic and the sharp rise of social justice awareness. The following pages have some familiar questions, such as “Who was this year’s most intriguing sports executive?” But there are also questions we’ve never asked before and hopefully won’t have to again: What impact has the pandemic had on your budget? Which sports event that was canceled or postponed did you miss the most? And, how many fans will we see at events in 2021? Appropriately, this was also a year for massive voter turnout. The survey, conducted by MarketCast, resulted in a record number of response
Who voted, and how effective was leadership in a challenging year?
Where do we stand on social issues in sports and business?
What realities are we facing in employment and day-to-day life?
Which innovations are here to stay, and what are we looking forward to?
