Group Created with Sketch.
Volume 23 No. 34
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Amazon turns to cricket to drive Prime subs in India

Amazon cut an interesting deal last week, picking up the rights to New Zealand Cricket for India. The deal, which runs through 2026, marks Amazon’s first live sports foray into the country.   With all of sports media’s domestic eyes on Amazon’s current NFL negotiatio...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...