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Volume 23 No. 34
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Sportsbooks: On a roll

Two years after online sports betting opened in New Jersey, teams and sportsbooks are sorting out an emerging sponsor market across the U.S., and learning one size doesn’t fit all.
Photo: courtesy of denver broncos When the NFL finally cleared its teams to sell sportsbook sponsorships in February, the decision came just in time for the Denver Broncos, who’d been cultivating relationships with operators in a state that was only 10 weeks away from allowing its ...

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