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Volume 23 No. 39
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Empirical Empire: KAGR builds trust through data

Jessica Gelman has been KAGR’s CEO since its birth in 2016, 10 years after she co-founded the MIT Sloan Sports Analytics Conference with NBA executive Daryl Morey. Three years ago, the NFL was in the midst of a 3% attendance decline that would ultimately lead to a six-year low-water mark....

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