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Volume 23 No. 40

The New Data

The challenges of 2020 present opportunities for sports properties to collect information never considered in years past.
Photo: getty images
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In this unpredictable year, perhaps it’s an appropriate paradox that an invisible enemy has brought the usually behind-the-scenes world of sports business data and analytics more to the forefront. Since mid-March leagues, teams and athletes have increased their social media activities to stay...

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