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Volume 23 No. 28
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Sports market segmentation crucial for results

Statistics portal Statista forecasts over $51 billion in revenue for the athletic footwear market in 2020, with a compound annual growth rate of 6.2% from 2020-2025. Some athletic footwear markets report the partitioning by product type (aerobic and gym wear, hiking and trekking, running and walkin...

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